franchesca manzella

      Olathe Northwest Compass   Olathe Northwest Text Olathe Northwest  Overlay, Project 4 Butterfly

The pink in my logo stands for, femininity, love, sexuality, LGBT culture, f un, youth, and flamboyance. I chose these pinks to be aesthetic, but to also promote youth, femininity, and love. I want people to feel comfortable and at home with my logo. I added the mountains in my logo to say that anyone can mentally improve or rise mentally.  I added my initials to give it personality and to make it my own.

    Every letter in the alphabet has special characteristics to it.  For example, "H" has a cross bar and a Bracket, depending on the font. There are two types of fonts within the millions of individual fonts, Serif and San Serif. A serif is the projections extending off the main strokes of the characteristics of serif typefaces. Serifs come in two styles: bracketed and unbracketed. Brackets are the supportive curves which connect the serif to the stroke. Unbracketed serifs are attached sharply, and usually at 90 degree angles (definition source from a handout).  Shown above I made an example from my name, and listed out the special characteristics from every letter that had an obvious one, not all are listed. This type of work is called "Anatomy of Typography".

Pathfinder Tool In Adobe Illustrator there are thousands of tools and tabs to choose from. Pathfinder is an option, and I chose to read over and test a tutorial posted on the internet. Over these few steps, I found out how to divide, outline, combine and move shapes. In this example above, I combined 2 circles and a rectangle. Once I combined and outlined the shapes, I pulled apart the circles to give it the affect it has.

Color Theory. Color Wheels all come together and have things in common. No matter the shape, size, or design. Color, yes. Color wheels have 3 primary colors which are red, yellow and blue. In the picture above, red, yellow and blue are all coming together in the middle point, having other colors also reach the same point. This color wheel is not like most considering it is out of order, which was done on purpose.   Every color you see fits into the color wheel, no matter if it is actually shown. While looking at the color wheel you will notice that you feel emotions for every color you see. You associate emotions to color. Blue most people think of loyalty, or comfort. Red, you may associate with fire, or something personal. The color theory plays a huge roll in your everyday life.   The software used for this was Adobe Illustrator.