Marks/Symbol Relection Blog

Marks and Symbols

  While reading over the sheet of information on Marks and Symbols I learned that making a logo isn't as easy as it seems, in fact its much more difficult than imaginable. While working with black and white to create shapes that are appealing to the eyes is difficult on many levels. You have to take into consideration color, positive association and much more. Everything has to be taken in for and you have to work with 12 or more steps on designing logos.  Those are symbolistic characteristics, Marks are more than symbols, they include letter marks and logo type. Marks are the process of creating a logo. 

The difference between logos and symbols aren't very obvious, but there are a few. Logos are a company brand, they catch peoples eyes and they show a side to the company.  Symbols consist of pictures or shapes while logos are words. These are very in demand for graphic designers.

 I learned that while creating a logo you need multiple rough copies, start in black and white and then integrate color.